Sprout Social helps keep NJ TRANSIT’s social strategy on track
Sprout Social helps keep NJ TRANSIT’s social strategy on track
10 PagesSprout Social helps keep NJ TRANSIT’s social strategy on track 50 million Twitter impressions in 2020 142% increase in reply rate year-over-year 30 minutes average first reply time for H1 2021 Sprout Social | www,sproutsocial.com | 1.866.878.3231 1In 2020, COVID-19 disrupted the transportation industry, but the nature of the unprecedented pandemic made it all the more important to keep customers informed and safe. The previous year, NJ TRANSIT served nearly one million daily riders across its trains, buses and light rail each day. Those customers rely on these services and, through the upheaval of 2020, social media was the first place they turned with questions and concerns about their trips. Customer experience is at the heart of the NJ TRANSIT brand. “Our company’s goal is to gi
