Case Study
“Smoooth” operators: How Klarna uses Sprout Social to power its global social strategies
“Smoooth” operators: How Klarna uses Sprout Social to power its global social strategies 735,000+ followers globally on Instagram 505% increase in Instagram engagements (@klarna) one month after #GetSmoooth campaign launch 1.2 billion Instagram impressions globally in H1 ‘21 Sprout Social | www,sproutsocial.com | 1.866.878.3231 1Today’s online shoppers expect seamless purchasing experiences that save them time, money and inconvenience. Klarna, a Stockholm-based financial technology company, specializes in “smoooth” shopping. With their buy now, pay later service and all-in-one shopping app, consumers get a frictionless, innovative retail experience. As Klarna continues to launch in new international markets, expand its network of retail partners and grow its customer base, which is