All aboard: How Purdue University increased their social media engagement by 24%
All aboard: How Purdue University increased their social media engagement by 24%
9 PagesAll aboard: How Purdue University increased their social media engagement by 24% Known for their engineering school, Purdue University takes a scientific approach with everything they do—including social media. And when it comes to investing in their digital presence, Purdue is going full steam ahead. “Purdue’s social media content is used to tell stories about Purdue Boilermakers and connect with students—past, present and future,” says Assistant Director of Digital Engagement, Abby Eddy. Sprout Social | www,sproutsocial.com | 1.866.878.3231 1When Abby jumped onboard in 2019, she was faced with building a team from the ground up to broaden social’s reach and impact across the Purdue community. The Digital Engagement team was born, and has become a well-oiled machine. Thanks to the
