C USTOM E R STOR I E S Promote high value annual report with a better forms strategy Buyers were left confused and stuck in friction-lled journeys How FireEye Increased New Leads 2X By Removing Friction For Their Buyers THE CHALL E NG E T H E S O LU T IO N With PathFactory, the FireEye team was able to ungate the M-Trends Report, making it easier for prospects to access the information they need without friction. Using a dismissable, time-based form that only appears after buyers spend meaningful time with the report ensures that truly qualied leads are identied and passed to sales in a timely manner. David now has access to a new class of data, including content consumption at the account level, which he uses to continuously optimize the buyer's journey. David and the FireE

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