C USTOM E R STOR I E S The rst step to improving funnel velocity was to ditch the traditional drip and put all nurture assets into carefully curated content tracks using PathFactory’s Content Insight and Activation Platform. Now, buyers are always served the next-best asset and can self-educate at their own pace. They never see the same asset twice. Plus, by incorporating PathFactory’s Engaged Intent data into Marketo’s lead scoring, they’ve raised the bar on what ‘qualication’ really means. Integrate PathFactory and Marketo to optimize lead scoring TIBCO’s original nurture program sent a series of emails, each containing a single content asset. None of them had a next step, leaving customers hanging until the next email delivered the next asset. It was a classic drip campaign,

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