How Brex uses research to add proof to their value proposition
How Brex uses research to add proof to their value proposition
2 Pages“Best in class product marketing teams don’t make promises, they deliver proof.” Aliza Edelstein, Director of Product, Partner & Content Marketing, Brex Financial services company Brex offers corporate credit cards and cash management accounts to help growing companies spend and save easily, and scale faster. The company had published a number of data-led opinion pieces about how burgeoning companies can lay a strong foundation and grow. Aliza Edelstein, Director of the Product, Partner & Content Marketing team at Brex, says that from the very beginning, Brex has focused on supporting their messaging by collecting data. “Best in class product marketing teams don’t make promises, they deliver proof,” Edelstein says. Creating a thought-leadership presentation that resonates When
