How Party City enhanced its cross-channel XM strategy to create a more seamless customer experience
How Party City enhanced its cross-channel XM strategy to create a more seamless customer experience
2 Pages© 2021 Service Management Group | Confidential | All rights reserved How Party City enhanced its cross-channel XM strategy to create a more seamless customer experience SHANNON SYMALLA VP, Customer Experience Party City SMG has served as a partner and trusted advisor, helping us create alignment across our customer journey, advance our feedback collection methods, and deliver insights faster. OPPORTUNITY As the customer journey continues to rapidly advance—with new technologies and channels offering more ways for customers to interact with brands—it has become increasingly challenging to create the consistent + seamless experience consumers expect. Knowing this, Party City worked with its SMG team to identify 3 focus areas for enhancing its cross-channel strategy
