CUSTOMER SUCCESS STORY CUSTOMER SUCCESS STORY How Partenamut is using interactive marketing to attract new customers Digital marketing & communication team Stéphanie Bouty Mélissa Colemonts Partenamut conducted a survey asking its audience to rank the services and benefits they expect the most from their mutuality by order of preference. 1 Interact Personalise Collect data 3 To validate their participation, participants had to fill out a form with their contact information and indicate whether they were already customers. 2 1 850 Facebook shares 30 schools 84 670 votes The campaign became viral and allowed Partenamut to mobilise schools, and sensitise parents and students to an healthier diet. As part of its “Eat Better Challenge” project supporting an healthier diet, Partena

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