CUSTOMER STORY How Studieshop.be attracted 2,000 Facebooks fans in 2 monthsStudieshop.be is a webshop through which high schoolers and school staff can buy schoolbooks. Not the sexiest item to target young people with, right? That’s exactly how Ivan Coeckelbergh, Managing Director of Studieshop.be, felt. He wanted to change the conversation and increase brand exposure by projecting a nice, “cool” image. Develop Studieshop.be’s visibility and brand image with high schoolers; Grow their fan base on Facebook and be able to spark continuous interaction through a consistent content marketing strategy; Find out what school was involved with which competitor. “ We had just set up a Facebook Page in order to try and connect with our target group consisting of young people,” Ivan Coeckelb

Join for free to read