Time to value: How ThreatX went from 1 demo a month to multiple right fit demos a week with the Predictable Growth Methodology
Time to value: How ThreatX went from 1 demo a month to multiple right fit demos a week with the Predictable Growth Methodology
8 PagesThreatX, a cybersecurity SaaS, dramatically increased its demo requests from one per month to multiple per week using the Predictable Growth Methodology. Key strategies included optimizing paid and organic search efforts, leading to a 1200% increase in paid media opportunities and a 44-fold rise in SQL volume. The company overcame industry challenges such as long sales cycles and the need for detailed buyer journeys by focusing on full-funnel visibility and efficient content strategy. Results included closing marketing-sourced deals twice as fast as the benchmark, with a notable deal from a Fortune 100 company within 30 days.
