How Paessler AG cut cost per lead by 75% on LinkedIn THE CHALLENGE WHY LINKEDIN? Generate leads for PRTG Target system administrators effectively Reduce cost per lead (CPL) Drive free trials within smart home monitoring campaign CTR Increase of 78% for downloads of smart home free-trial CTR 480% above benchmarks for awareness building content CPL reduced by 75% over the course of the campaign 480% 78% 75% Paessler AG Case Study Using LinkedIn targeting and tools for a full-funnel approach to demand generation reduced CPL dramatically in just nine months Paessler AG’s software PRTG Network Monitor sets the standard in alerting system administrators to potential problems across their networks and associated devices. However, Paessler AG and its agency direct interactive knew that

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