Case Study

FireEye Improves Conversions, Drives Dramatic Decrease in Cost Per Lead with LinkedIn Conversion Tracking

FireEye Improves Conversions, Drives Dramatic Decrease in Cost Per Lead with LinkedIn Conversion Tracking

Marketing Solutions Generating Quality Leads While Optimizing Cost As a global leader in intelligence-led security-as-a-service, FireEye’s lead generation efforts are robust. Spanning the entire digital realm—from display advertising to email to both organic search and paid social media—FireEye focuses on driving maximum quality leads to their sales team. However, despite the depth and breadth of their efforts, FireEye were determined to im

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