Alma leveraged a full-funnel LinkedIn strategy to reach mental health care professionals, achieving a 6:1 return on ad spend and 30% more signups. Their approach combined brand awareness, thought leadership, and conversation ads with empathetic messaging, resulting in engagement rates far above industry benchmarks. By targeting niche audiences precisely, Alma maximized ad efficiency and sustained LinkedIn as a key paid channel. Encouraged by their success, they plan to deepen retargeting efforts and expand advocacy campaigns. This case highlights LinkedIn’s ability to drive meaningful engagement and business growth in the healthcare sector.

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