A financial services institution leveraged a multi-format LinkedIn campaign to increase followers within priority industries, improving cost efficiency and engagement. By integrating Sponsored Content for mobile alongside desktop Dynamic Ads, they achieved a 52% rise in target audience followers, 20x ROAS, and over 8 million impressions. The strategy focused on distributing industry insights, financial planning resources, and targeted engagement to attract high-value members. Key optimizations included excluding current followers, testing stronger CTAs, and bidding strategically. This approach expanded the company’s reach, making LinkedIn a key channel for audience growth and cost-efficient advertising.

Join for free to read