How Bacula tapped a new pipeline of leads on LinkedIn THE CHALLENGE WHY LINKEDIN? Scale lead generation for Bacula’s enterprise-class network backup software across geographies Reach system administrators and relevant technical specialists as well as IT decision-makers Maintain lead quality and a competitive CPL The Sponsored InMail campaign achieved all MQL targets for Bacula The Lead Gen Form completion rate of 35% surpassed all LinkedIn benchmarks Bacula halved its cost per lead (CPL) target for the campaign 35% 100% 1/2 Bacula Systems Case Study Partnering with LinkedIn solved the challenge of scaling lead generation for the enterprise-class network backup provider – and smashed cost per lead (CPL) targets in the process. The decision-making audience for enterprise-class n

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