How National Instruments Built and Scaled a Global Social Media Presence
How National Instruments Built and Scaled a Global Social Media Presence
3 Pages1 National Instruments, a U.S.-based engineering company, has a solid global presence: offices in 20 countries, from France to Singapore. But their social presence was a patchwork of 57 different accounts that represented the brand world-wide–only ten of which corporate had passwords for, and none of which were coordinated. To scale their social message globally, and to ensure regional offices were both responding to local needs and coordina
