How National Instruments Built and Scaled a Global Social Media Presence
How National Instruments Built and Scaled a Global Social Media Presence
6 PagesHow National Instruments Built and Scaled a Global Social Media Presence CASE STUDYWant to learn more? Visit us at Khoros.com or email us at questions@khoros.com Social Media Program Manager, National Instruments Brian Nunnery Having a tool like Khoros, which enables us as a brand to speak in a more consistent way across the globe, is key.Executive summary Want to learn more? Visit us at Khoros.com or email us at questions@khoros.com National Instruments, a U.S.-based engineering company, has a solid global presence: offices in 20 countries, from France to Singapore. But their social presence was a patchwork of 57 different accounts that represented the brand world-wide–only 10 of which corporate had passwords for, and none of which were coordinated. To scale their socia
