Case Study
BBC News Sees 50% Increase in Social Referrals to Website
1 In May 2015, the UK's 56th General Election took place. For the first time in UK election history, BBC News used social data to monitor election trends, candidates, and influencers. With unlimited access to real-time social insights, BBC News was also able to quickly fuse social statistics into their coverage—leading to more engaging content and an increase in website traffic. BBC News Sees 50% Increase in Social Referrals to Website | Ca