Case Study

How Copa América's 100 Anniversary Scored Serious Social Goals

How Copa América's 100 Anniversary Scored Serious Social Goals

Pages 3 Pages

1 Copa América, the world’s oldest international soccer competition, celebrated its 100th anniversary in a big way: 16 teams from the Americas competed in 32 matches over 23 days in 10 host cities across the United States. This year marked the first time Copa América was ever hosted outside of South America, and event organizers, headed by U.S. Soccer, wanted to demonstrate that the U.S. could successfully host by exciting fans and scoring h

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