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US Olympic Committee Connects with Global Fans Using Team USA Social Hub

US Olympic Committee Connects with Global Fans Using Team USA Social Hub

Spredfast
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USOC partnered with Spredfast to create a single, responsive social media hub for the Sochi 2014 Winter Olympic Games that combined onsite, online and mobile apps to engage fans and athletes throughout the games. US Olympic Committee Connects with Global Fans Using Team USA Social Hub 1 Case StudyObjectives: • Tap into and amplify the social conversation happening around the US Team and the Sochi 2014 Winter Olympic Games • Grow audience

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