Case Study
How Mylife.com Saves on Acquisition Costs with FreshAddress’s Patented ECOA Service
Copyright 2014 © FreshAddress.com HOW MYLIFE.COM SAVES ON ACQUISITION COSTS WITH FRESHADDRESS’S PATENTED ECOA SERVICE MyLife.com, an online hub that allows registered users to manage their online information and connect with people from their past, has millions of registered users. As with every company that maintains one or more email lists, MyLife.com wrestles with churn. I