A 2024 Definitive Healthcare report highlights how data can enhance patient acquisition and retention strategies. Successful healthcare providers blend traditional and digital marketing with data-driven insights from referral patterns, claims, and provider affiliations. Balancing acquisition and retention is key—acquisition drives growth but is costlier, while retention maximizes lifetime patient value and boosts profits by up to 95% with just a 5% improvement. A data-driven strategy involves analyzing market opportunities, segmenting audiences by demographics and behaviors, personalizing campaigns, and using hyper-targeting and remarketing to re-engage potential patients for sustained growth.

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