Copyright 201 6 © FreshAddress.com ACE HARDWARE FIXES UP THEIR CUSTOMER DATABASE WITH FRESHADDRESS’S DATABASE TOOLS THE CHALLENGE: When the Ace Rewards program first came into being, email was not the widely used marketing channel it is now, so entering one’s email address was not a required field at the point of registration. As a result, Ace had a low percentage of email addresses in its 20 million Rewards database. Looking

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