www.freshaddress.com Case Study: Sierra Trading Post Talks Shop: How FreshAddress ECOA Reconnected Them with Over 7,100 Subscribers THE CHALLENGE Sierra Trading Post was all too familiar with the cost of email hard bounces (e-mail messages returned because the recipient's address is invalid or inactive). They knew they were losing subscribers and potential buyers due to bad data and email addresses changes. They knew they wanted – needed – to recover email addresses, or their database would continue to shrink. They had used other companies in the past for email change of address (ECOA). “The companies we used did not meet our expectations. FreshAddress was recommended by other colleagues in the industry, and

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