How Samsung used Insider’s end-to-end marketing platform to increase conversions by 275% in 20 days
How Samsung used Insider’s end-to-end marketing platform to increase conversions by 275% in 20 days
4 PagesSamsung partnered with Insider to boost conversions during the Galaxy Note launch. Using Insider’s AI-powered, omnichannel platform, they delivered personalized messaging and web experiences, leading to a 275% increase in conversions in just 20 days. Key tactics included Web Push notifications, Web Overlays, and Category Optimizer, which personalized site navigation and offers based on user behavior. Web Overlays alone drove 9% of sales. Samsung plans to expand personalization efforts using Insider’s Eureka tool to enhance product discovery and reduce the path to purchase.
