Generali faced challenges with lead generation due to a poor onsite experience. Partnering with Insider, they integrated Insider's CDP with their CRM, using customized overlays and banners to capture more leads. Insider developed a bespoke lead scoring system based on online behavior, enabling Generali to segment leads and deliver targeted promotions through Architect. This approach resulted in a 3X increase in lead generation and a 20% reduction in the sales cycle length, significantly improving their sales and revenue outcomes.

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