OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. BRAND LIFT Brand awareness Objectives Brand lift, Engagement Results Amplify Outbrain, Story Sequencing Solutions Step #1 Mercedes promoted the Smart Fortwo ParisBlue landing page through Outbrain’s premium publisher network. Step #2 Two groups were created: one that was “exposed” (viewed the video) and one “controlled” (not exposed to the video). Consumers who clicked on the native ad and visited the landing page were qualified as the exposed group. Through retargeting, the exposed audience was then invited to complete an online survey. The other group, identified by negative retargeting, was shown a native ad on their next visit to a network site, asking the

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