Mercedes-Benz, part of Daimler, faced challenges with inconsistent and manual vehicle sales processes, lacking a centralized system for pricing and product discounts. Sales deals were handled locally, often requiring employees to interact with multiple legacy CRM systems, leading to inefficiencies and varying prices. To improve consistency and operational efficiency, Mercedes-Benz launched the "Retail of the Future" initiative, aimed at using digital solutions to understand customer behavior and market trends. The company partnered with Avanade to develop flexible, agile solutions to streamline sales and enhance customer experiences.

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