OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. BeerBazaar is an Israeli craft beer company, which recently began offering a home delivery service throughout the country to expand the beer scene to the comfort of people’s homes. In March 2020, the company and its media agency, Gecko Digital, partnered with Outbrain to boost online sales for the business. Background Gecko Digital built a direct conversions campaign on Outbrain’s platform to find beer enthusiasts and direct them to BeerBazaar’s product purchase page. In reaching new relevant audiences, different ads were delivered for desktop and mobile with a combination of Outbrain’s advanced features. This included automated bid strategy optimisation, Lookali

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