Case Study

Bosch Increases Brand Awareness for its Cordless Vacuum Cleaners by 30% with Outbrain

Bosch Increases Brand Awareness for its Cordless Vacuum Cleaners by 30% with Outbrain

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OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Bosch Increases Brand Awareness for its Cordless Vacuum Cleaners by 30% with Outbrain BRAND LIFT Cordless vacuum cleaners from Bosch’s Unlimited series are handheld, powerful, flexible, and have a long service life thanks to multi-unit batteries. Together with its agency, Segmenta Communications, Bosch turned to Outbrain to increase brand awareness for its innovative devices via Outbrain‘s premium publisher network. A True Engagement Brand Lift study was conducted in partnership with Nielsen to measure the impact of Outbrain’s campaign on the perception of Bosch’s products and their key features. In addition to measuring brand lift, an increase in purchase in

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