OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. In 2019, Nespresso, together with GO Digital Marketing Agency, launched an awareness campaign for its new, advanced Vertuo coffee machine. Challenge & Goals Nespresso created 20-second and 30-second videos and promoted them via various platforms and tools. Outstream, Outbrain’s video platform, was chosen as one of the tools to amplify awareness of the Vertuo coffee machine. Outstream enables wide exposure of the video campaign together with advanced audience targeting, retargeting, control over campaign frequency and optimisation. When viewers see Outbrain’s recommendation ads during their discovery journey online, the video begins to play automatically and del

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