A GROW TH MARKETING GUIDE TO MULTI-CHANNEL C AMP AIGNS @iterable / company/iterable /iterable @segment /company/segment-io /segmentio iterable.com segment.com Optimize Y our Marketing Messaging With Smarter MetricsIntroduction ··························································································· 3 Key T akeaways ······················································································ 4 The 3 Cs of Marketing Messaging ····················································· 5 The Growth Marketing Cycle ····························································· 7 Unify ·········································································································· 8 Message ·········································································

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