How VSP, a global eye care leader, increased leads and sales with Magnolia Magnolia enabled VSP to empower the developer and marketing teams who work on its brand websites, making them more effective and efficient, and leading to increased leads and sales VSP Case Study Letting developer and marketing teams deliver results VSP is a global leader in vision and eye care benefits, with a focus on helping its 75 million members receive excellent eye care through its network of 32,000 doctors and service providers. VSP’s websites play a key role in educating and communicating with its audiences, as well as selling its services and products. The web is essential to VSP’s marketing, service and sales activities. VSP recently adopted Magnolia for its Eyefinity brand websites to communi

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