Case Study
How Ticino offers personalized multichannel experiences with Magnolia
Ticino Case Study A mobile-first website that offers multichannel experiences Ticino.ch, run by Ticino Turismo, is the top portal for tourism-related information about Ticino, Switzerland. The portal offers visitors information on accommodation, restaurants, transport and entertainment. Together with its sister sites, Ticino Tourism and Lake Maggiore Tourism, ticino.ch receives over 7,000 unique visitors and 30,000 page views per day. Ticino Turismo decided to update its digital presence with a mobile-first website that integrates with interactive elements like the innovative HikeTicino app and a number of interactive kiosk displays to offer a real multichannel experience. The new site, implemented by technology partner Tinext, allows data personalization, social media integ