Case Study
JobCloud harnesses the power of AI for personalised user journeys using Tealium
JobCloud, Switzerland’s leading digital job platform, leveraged Tealium’s CDP to enhance personalization for both jobseekers and recruiters. By centralizing and standardizing first-party data, JobCloud enabled AI-driven job descriptions for B2B users and automated cover letter assistance for jobseekers. Tealium’s AudienceStream improved audience segmentation, behavioral tracking, and consent management, allowing JobCloud to tailor user experiences, increase job applications, and enhance recruiter engagement. With improved data governance and automation, JobCloud streamlined hiring processes, improved user journeys, and boosted conversion rates across its platforms.