Challenge Operating in a competitive sector that has been slow to transform, nib recognised an opportunity to drive growth by translating customer data into personalised experiences. Solution The company worked with Tealium and The Lumery to track and combine interactions across its online and offline touchpoints and generate targeted insights to improve conversions. Results In a short space of time, nib gained access to a wealth of high-quality data that enabled tracking more than 113 million events. With Tealium, the company applied data-driven insights to agile creative execution, dramatically increasing marketable leads by 175%.

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