Tealium’s ebook for the travel and hospitality industry highlights how connected customer data is key to delivering five-star experiences amid evolving market challenges. The pandemic prompted rapid shifts in travel behaviors, requiring marketers to adapt quickly and personalize engagement. Tealium’s Customer Data Platform (CDP) unifies data from bookings, loyalty programs, and digital interactions in real-time, enabling brands to deeply understand travelers and tailor offers that drive conversions, loyalty, and repeat bookings. This data-driven approach helps reduce costs, innovate services, and create seamless, memorable customer journeys.

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