How Lake District Hotels increased direct bookings using a single customer view From disparate data to personalised campaigns. Lake District Hotels had disparate data sources with no integration between their general marketing and reservations database. This made it hard for them to understand their customers’ lifetime value and send relevant, personalised campaigns. They needed a single customer view to enable them to automate customer journeys with minimal time and resource. Implementing Pure360’s PureIntelligence module made this possible and overall bookings increased by 4% in the first six months as a result. About Founded in 1983, Lake District Hotels is a collection of unique family-owned hotels in the heart of the Lake District. Their main marketing objective is to increase d

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