How Kuwait’s largest electronics retailer trains its store associates to enhance in-store sales Frequent training required for in-store associates without disrupting flow of work Challenge Mobile-based learning delivered through Shotclasses at the speed of business Action Increased sale conversions due to better customer conversations about various products Result Executive Summary A Kuwaiti multi-brand electronics retailer was looking to improve in-store sales by equipping retail representatives with the right product information. Mindtree helped the client improve sales and service levels by enabling store associates to learn rapidly through videos shared on Shotclasses, its microlearning platform. The outcome: deeper engagement with store associates and increased sales conve

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