How one of the world’s largest CPG brands gamifies learning for its brand managers
How one of the world’s largest CPG brands gamifies learning for its brand managers
2 PagesHow one of the world’s largest CPG brands gamifies learning for its brand managers Train over 2000 brand managers on best practices of branding and marketing communication Shotclasses provided a gamified, rewards based learning approach to train brand managers across brands and geographies Consistent and improved brand communication across all marketing channels Challenge Action Result Executive Summary Conventional training methods such as workshops and in-person sessions were proving ineffective in training and engaging the client’s vast brand manager community. Mindtree’s Shotclasses – an end-to-end microlearning platform - enabled the client to train and engage over 2000 brand managers. The platform leveraged a gamified and rewards-based approach towards learning to develop
