Executive Summary Interpret, a consumer insights agency, needed a tool that would allow them to get the rich, actionable consumer insights their clients needed. So, they turned to DigsiteSprints to get honest, real-time results from their highly-targeted audiences. With Digsite’sonline qualitative platform, Interpret is able to track user experience over the course of a week, with the flexibility to iterate and change questions and activities based on participant responses to get deep insights. With Digsite’ssurveys, discussion activities, and instant, automated reporting, Interpret can quickly get the meaningful, agile results they need. They are now able to include rapid, iterative, qualitative input as part of the work they do for clients, giving them the ability to cost-effecti

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