CASE STUDY: A New User Experience for Steve Brown Apartments .Com Steve Brown Apartments’ website, which had been launched almost a decade prior, was not providing an experience on par with consumer expectations. In order to remain competitive in online real-estate, it was imperative that Steve Brown Apartments re-work their website to drive traffic that would result in actual apartment showings. Per the recommendation of a user experience (UX) specialist, they decided to involve current apartment renters in the redesign process to ensure their solution addressed the actual needs of their users. “I am continually impressed by how much people share in Digsite communities. And they’re very honest opinions.”Objectives & Methodology THE PROJECT OBJECTIVE Steve Brown Apartments

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