The "How Web and Mobile Performance Optimize Conversion and User Experience" white paper emphasizes that even milliseconds of delay in page load times can hurt conversion rates and user retention. Key strategies include pre-launch load testing and post-launch real user monitoring (RUM) to maintain speed and reliability, particularly during peak traffic. Tools like Akamai’s mPulse capture real-time user engagement data, allowing immediate adjustments to improve user experience. High-performance sites support higher conversion, customer loyalty, and revenue, making performance a critical factor in retail success.

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