Executive Summary The Garage Group, a Lean Innovation and Growth Strategy Firm, needed a tool that would enable their CPG client team to gain context, uncover pain points, and build empathy with their consumers as part of a process to quickly build a 3-year new product pipeline. So, they turned to Digsiteto gain a rapid, digitally- collected ethnographic understanding of their target consumers’ behaviors, habits, and routines, and to iterate early solutions as they were developed by the team. With Digsite’sonline qualitative platform, The Garage Group gathered a breadth of artifacts from participants’ lives over the course of one week, with the flexibility to build customized activities to define the consumer problem and iterate on potential solutions. Digsite’s variety of tasks and i

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