Quit Genius is the world’s first digital clinic for nicotine, alcohol, and opioid addictions. They offer personalized, 100% virtual treatment, helping employers to tackle the high cost of addiction in the workplace while improving the lives of their employees. Chad Egelhoff is Quit Genius’s Director of Demand Generation, tasked with driving pipeline and revenue growth. Chad has extensive experience in B2B technology marketing having worked in both large enterprises and startups, building his career crafting high-performing go-to-market strategies. ABOUT QUIT GENIUS Challenge The Quit Genius platform is aimed at HR professionals. Therefore, Chad’s mission was to generate leads matching their ideal customer profile — the HR buyer. However, it was clear that the campaigns he inherite

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