How Insignia helped an oral care brand move beyond e-commerce by bringing their unique story to life at a physical shelf.
How Insignia helped an oral care brand move beyond e-commerce by bringing their unique story to life at a physical shelf.
1 PagesHow Insignia helped an oral care brand move beyond e-commerce by bringing their unique story to life at a physical shelf. THE CLIENT Quip, a Direct to Consumer (DTC) oral care brand THE SITUATION Quip, a DTC brand initially only sold online, was looking to introduce their brand in a major way with an exclusive partnership with a National Mass Retailer. Faced with a limited marketing budget, Quip was looking to build a strategy to tell their unique story and brand benefits to active shoppers at the shelf. To accomplish this, they sought a partner who understands how to leverage the store as a media vehicle in order to build brand equity, drive trial, and execute all aspects of the program from concept to in-store installation to post-program analytics. THE STRATEGY Insignia coll
