The e-commerce regulatory landscape in India is characterized by complex and overlapping regulations that challenge businesses. The Consumer Protection (E-commerce) Rules, 2020, along with proposed amendments, impose broad compliance requirements on entities regardless of business model, potentially stifling growth and innovation. Issues include overregulation, unclear definitions, and increased compliance burdens, such as mandatory registration and price justification. The sector faces further challenges from tax obligations, intermediary liability under the IT Act, and sector-specific rules. A more nuanced, collaborative regulatory approach is needed to foster a balanced environment for growth and consumer protection.

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