How Insignia helped a new brand drive store traffic and convert at shelf using our digital and in-store offerings.
How Insignia helped a new brand drive store traffic and convert at shelf using our digital and in-store offerings.
1 PagesHow Insignia helped a new brand drive store traffic and convert at shelf using our digital and in-store offerings. THE CLIENT A national ice cream brand THE SITUATION The ice cream category is highly competitive, dominated by established brands that are supported by big marketing budgets. This new brand was looking to enter the space with a distinctive value proposition and they came to Insignia to help them share this with consumers through in-store and digital marketing. The client’s objectives: • Build brand awareness • Drive traffic to the shelf • Boost conversion in-store THE STRATEGY Insignia worked with the brand to design an integrated marketing plan that would target the right shoppers in the right locations, with a mix of mobile advertising and in-store signage.
