How Nestlé Purina drove 1000x Facebook conversions with 90% reduction in CPC.
How Nestlé Purina drove 1000x Facebook conversions with 90% reduction in CPC.
12 PagesNestlé Purina partnered with Lytics to leverage their Customer Data Platform (CDP) and improve their use of first-party data. This enabled them to build trust with pet owners by delivering personalized, timely messages. The partnership allowed Nestlé Purina to create cohesive customer profiles, segment audiences, and enhance customer engagement. Using Lytics, they achieved a 3× conversion rate, a 90% reduction in cost per conversion, and a 1,000× increase in Facebook conversions. The CDP helped Nestlé Purina provide a better, more personalized experience to their customers.
