How In Good Company Grew Their Marketing Database By 400%
How In Good Company Grew Their Marketing Database By 400%
2 PagesHOW IN GOOD COMPANY GREW THEIR MARKETING DATABASE BY 400% As In Good Company (IGC) expanded from one location to eight, they realized the need to improve their technology systems to better share data across properties. It became increasingly challenging to provide highly-personalized experiences by tracking guest data via OpenTable, Excel files and notepads. IGC’s team understood that a connected reservation, seating and guest management platform could help improve the business by streamlining internal operations, elevating the guest experience and powering targeted marketing campaigns. POWER TOOLS FOR POWER USERS: ARMING THE FLOOR WITH ACTIONABLE DATA Prior to SevenRooms, each location had their own siloed guest databases and had no idea when a VIP or repeat guest visited another
